Well, hi there!
I’m Alex, a multidisciplinary, award-winning Design and Creative Director with 17 years of global experience shaping brands, tech, and games that people genuinely love. Using design to create meaningful experiences rooted in curiosity, connection, and fresh perspectives. I do this by creating scalable design systems, building memorable campaigns, and telling stories that build culture, spark connection, and humanize brands and experiences in both physical and digital worlds.
I’ve built a career solving wide-ranging design and creative problems for some of the world’s most loved brands and AAA games that have a story to tell! This includes The Sims, Electronic Arts (EA), PlayStation, Siemens, Yoco, Oreo, Cadbury, Mazda, Nedbank, Exclusive Books, and more.
Feel free to say hi or stop on by for a digital coffee: Say Hi