Well, hi there!
I’m Alex, a multidisciplinary, award-winning Design Director with global experience leading creative and strategic innovation across design, branding, UX/UI, art direction, gaming, and illustration.
I’m driven by curiosity and a love for design that feels human, thoughtful, and culturally relevant. I turn complex ideas into distinctive, meaningful experiences that connect with people and move the needle. Whether it’s leading a rebrand, building out a visual system, designing interfaces, or mentoring creatives, I like to stay hands-on and intentional with every project.
I’ve built a career solving wide-ranging design and creative problems for some of the world’s most loved brands and AAA games including The Sims, Electronic Arts (EA), PlayStation, Siemens, Yoco, Oreo, Cadbury, Mazda, Nedbank, Exclusive Books, and more.
Looking to collaborate, connect, or have a virtual coffee? Feel free to say hi: sandy.pearl.adler@gmail.com